Production

Sheldon’s production work is centered around creating the emotional and musical foundation of a record — the same creative process behind Billboard Hot 100 records like Travis Scott’s “YOSEMITE” and Chris Brown & Justin Bieber’s “Don’t Check On Me.” Known for a signature guitar-driven sound that blends atmosphere, emotion and modern production, his work is designed to give records the distinct character and feeling that makes them stand out.

Production services range from custom guitar loops and melodic ideas to full chord progressions, arrangements and multi-section compositions built for artists and producers to create records on top of. Whether starting from scratch or building around an existing vocal, Sheldon can also compose and arrange guitar directly to an acapella, shaping the music around the emotion, cadence and energy of the performance.

Each production is approached with a focus on feel, musicality and creating records that connect emotionally while still feeling modern and commercially competitive.

 

Rates & Services:

Guitar Production

For Independent Artists - Starting at $1,200

For Signed Artists & Major Labels - Starting at $6,500

 

Full Production 

For Independent Artists - Starting at $2,500

For Signed Artists & Major Labels - Starting $12,000